The Blinder Group
helping media companies maximize revenue through effective sales of their multimedia assets


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Blinder FAQs
Answers to all your questions about what we do.

Assisted, "4-Legged" Sales Training/Closing Calls

We make thousands of assisted, "4-legged" sales training/closing calls each year.

The Blinder Group's motto is "train in the car as well as the classroom." Which means that our team of "Street Fighting" multimedia specialists, all experts at training traditional sales people on how to embrace new media sales, have made over 10,000 calls on small, medium and large advertisers, in a "4-legged" sales call setting with traditional ad reps, closing tens of millions of dollars of new business for client media companies.

During the week that the sales calls are being performed, daily reports are issued to senior sales management. These reports detail whether the call was made in-front of a "qualified decision-maker"; the result of the call; the amount of revenue generated; the amount of "pending" revenue that may require follow-up; and, the "odds-to-close" as predicted by the Blinder Group Associate (should the sale not be "closed" during this initial call).

Download a sample report from a client market! (50 KB PDF FILE)

The Blinder Group "closes" an average of 53% of "qualified" advertisers in the 1st call, which generally lasts 30-40 minutes!

Plus The Blinder Group will assist in the design of all sales materials needed for the calls.

Learn about many examples of assisted Blinder Group sales deployments here.


The Blinder Group
Tampa Offices: 6139 Fjord Way
New Port Richey, FL 34652 USA
(727) 847-2464 ~ (727) 847-5959 (fax)
profit@blindergroup.com

SPEAKING PROGRAMS, seminars and workshops

CONSULTING/TRAINING: Strategic Planning ~ Basic Sales Training
Multimedia Sales Training ~ Assisted 4-Legged Closing Calls

inquire now ~ case studies ~ clients ~ who we are ~ home

"The Blinder Group is AWESOME! Not only did they meet their revenue guarantee, but they exceeded it by nearly double!"
  Kevin M. McFatridge
  Online Director
  Rockford (IL) Register Star

"We have so much opportunity in the future of newspapers and our online editions. Thanks for pointing out ways to make it a success.
  Sandra Hurley, Publisher
  Clinton (NC) Sampson
  Independent

"I loved your energy, enthusiasm, passion, sense of humor. The material was thought provoking and amazing. I can't wait to present it to our sales team."
  Liz Baldini
  Advertising Manager
  New Orleans CityBusiness