The Blinder Group
helping media companies maximize revenue through effective sales of their multimedia assets


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Mike Blinder's book


mikeblinder.com


MIKE BLINDER IS SPEAKING IN YOUR AREA.
Mike Blinder Speaking
Click for programs, schedule and sample videos.


Blinder FAQs
Answers to all your questions about what we do.

MIKE BLINDER
President
Tampa
(917) 865-4827

BARBARA WICKMAN
Senior Associate
San Diego
(619) 203-6166

JANE BRUCE
Associate
Tampa
(813) 310-0417

FRANK DORF
Associate

RON WELBY
Associate

CHARLIE PONGER
Associate

KEVIN McCRUDDEN
Consultant
New York, New York
(631) 431-6198




Assisted, "4-Legged" Sales Training/Closing Calls

We make thousands of assisted, "4-legged" sales training/closing calls each year.

The Blinder Group's motto is "train in the car as well as the classroom." Which means that our team of "Street Fighting" multimedia specialists, all experts at training traditional sales people on how to embrace new media sales, have made over 10,000 calls on small, medium and large advertisers, in a "4-legged" sales call setting with traditional ad reps, closing tens of millions of dollars of new business for client media companies.

During the week that the sales calls are being performed, daily reports are issued to senior sales management. These reports detail whether the call was made in-front of a "qualified decision-maker"; the result of the call; the amount of revenue generated; the amount of "pending" revenue that may require follow-up; and, the "odds-to-close" as predicted by the Blinder Group Associate (should the sale not be "closed" during this initial call).

Download a sample report from a client market! (50 KB PDF FILE)

The Blinder Group "closes" an average of 53% of "qualified" advertisers in the 1st call, which generally lasts 30-40 minutes!

Plus The Blinder Group will assist in the design of all sales materials needed for the calls.

Learn about many examples of assisted Blinder Group sales deployments here.


The Blinder Group
Tampa Offices: 6139 Fjord Way
New Port Richey, FL 34652 USA
(727) 847-2464 ~ (727) 847-5959 (fax)
profit@blindergroup.com

SPEAKING PROGRAMS, seminars and workshops

CONSULTING/TRAINING: Strategic Planning ~ Basic Sales Training
Multimedia Sales Training ~ Assisted 4-Legged Closing Calls

inquire now ~ case studies ~ clients ~ who we are ~ home

"It was the most informative seminar I've attended in my 29+ years in newspapers!"
  Trip Hatley, Ad Director
  Heartland Publications of NC

"We not only were able to help a local charity with their fundraiser, but we were able to generate some revenue of our own. We will now be able to look at other ways we can serve the community by offering print/online bundled programs. Thanks for another great success!"
  Marie Toland
  Advertising Director
  The Juneau Empire

"We were quite happy with the initial results - good advertiser acceptance along with some significant new revenue on the books. This is just the beginning of making our local search an integral part of our online strategy. They helped us secure more than $180k in new revenue, in just one week of joint sales training/closing calls."
  Conan Gallaty, Online Director
  Sarasota (FL) Herald-Tribune