The Blinder Group
helping media companies maximize revenue through effective sales of their multimedia assets

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The Advertiser Workshop

The Internet is not as complicated as we are led to believe. In truth, the same basic "tried and true" marketing practices we have used in our businesses over the years, can be applied to this new medium today.

Due to astronomical advances in it's inherent technology; and, tremendous growth in it's use, many advertisers feel that the Internet is like a "parade marching, at double time ... passing them by. "A common perception is that "they are watching form the sidelines as others get rich from the bounty's of 'Cyberspace'."

"The Advertiser Workshop" will show your advertisers that these perceptions could not be farther from the truth!

"The Advertiser Workshop" is a powerful, dynamic, information filled program, showing the your advertisers that there's still tremendous opportunity for all on the World Wide Web. Opportunities are limitless for business growth, development of new customer bases, and increased marketing capabilities. And most importantly, Mike Blinder brings all of these "high tech" concepts down to earth, so everyone can understand them.


"The Advertiser Workshop" topics include:

  • A basic overview on the workings of the Internet.
  • Online Marketing applications your advertiser can deploy.
  • The truth about E- commerce
  • How your advertisers can be found on the Web
  • World Wide Web marketing trends
  • How your advertisers can work with local media to make the Web work for them!

"The Advertiser Workshop" will also feature your latest multimedia offerings, so the attendees can get an idea of what local, online advertiser opportunities are available. However, the workshop never appears "sales oriented." The attendee leaves with powerful knowledge and good ideas (using your multimedia product offerings) for using the Web to grow their own business.'


View example workshop materials used in various markets
Click on an image below to view as Adobe Acrobat® PDF.

sample invitation sample invitation sample invitation sample invitation   video


The Blinder Group
Tampa Offices: 6139 Fjord Way
New Port Richey, FL 34652 USA
(727) 847-2464 ~ (727) 847-5959 (fax)
profit@blindergroup.com

SPEAKING PROGRAMS, seminars, webinars and workshops

CONSULTING/TRAINING: Strategic Planning ~ Basic Sales Training ~ Multimedia Sales Training ~ Assisted 4-Legged Closing Calls

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"What Mike's program did was 'teach us how to fish' resulting in our salespeople feeling empowered to present Web and newspaper products together. He got down in the 'trenches,' going out on calls, showing them how to do it. In just a week we had over $20,000 of NEW MONEY on the books!"
  George Colman
  Ad Director
  Kingsport Times News

"Mike Blinder knows his stuff! He presents it with extraordinary enthusiasm and passion. If you can't get fired up after spending time with him, well, you just can't get fired up! He's knowledgeable, dependable and a true asset to any newspaper sales training program."
  Patty Slusher
  Inland Press Federation

"It was the most informative seminar I've attended in my 29+ years in newspapers!"
  Trip Hatley, Ad Director
  Heartland Publications of NC