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"Growing advertising business by offering solutions"
Read Article from INMA Ideas Magazine


"Advertising sales rule #1: It's a numbers game"
Read Article from INMA Ideas Magazine


"Integrity trumps incidence, especially in sales"
Read Article from INMA Ideas Magazine


"Sell the hand organ to the Organ Grinder...Not the Monkey!"
Read Article from INMA Ideas Magazine


"Preparation key to successful advertising sales"
Read Article from INMA Ideas Magazine


"Eyeballs and frequency keys to solution-based advertising sales to small businesses, Blinder says"
Read Article from INMA Ideas Magazine


"Handled correctly, online banner ads can bring significant revenue"
Read Article from INMA Ideas Magazine


Mike Blinder is interviewed by the International Newspaper Marketing Association (INMA) on why online banner sales can still a vibrant part of newspaper revenue generation. If they are sold correctly!
Read Article from INMA Ideas Magazine


Mike Blinder is interviewed by the Lancaster (PA) New Era on his upcoming Advertiser Workshop.
Read Article: New Era


Mike Blinder is interviewed by Inland Press on what newspapers need to do today to maximize their online revenue.
Read Article: Inlander [Acrobat pdf]


Mike Blinder is interviewed by Web Video Universe as to how advertisers can get their videos viewed. See his 5 basic "tips" to improve the success of the campaign.
Read Article: WebVideoUniverse.com


IFRA Interviews Mike Blinder on Cross Media Tactics
Mike Blinder speaks his mind on what it takes to "change the culture" of your media company to adapt better into a multimedia world.
Read Article: IFRA: Newspaper Techniques


NAA Interviews Mike Blinder on "Yahoo Deal"
Mike Blinder states "our mission is to be a one stop media shop." He embraces the new initiative saying that he "does not want our industry to 'stick its head in the sand'."
Read Article: Presstime: The Right Fit


Mike Blinder Speaks to the Suburban Newspaper Publishers of the World
"Be loud and proud about what your Website offers" states Blinder to the attendees of the SNA Annual Convention. "Newspapers should be packaging online and print advertising and sales efforts should not be segregated between two staffs," said Mike Blinder at fall conference.
Read Article: Suburban News [Acrobat pdf]


Blinder Speaks at the IFRA EXPO in Amsterdam
Mike Blinder says "You don't have to understand technology to see internet ads. Ad selling is too transaction-oriented." His advice to publishers: "Forget the rate card and offer a solution."
Read Article: IFRA Expo04 Gazette [Acrobat pdf]


Blinder provides online sales tools
Online advertising is about offering very cool, high-end solutions, Mike Blinder declared at his Online "Street Fighter" sales seminars. But the basics still apply: reach, frequency, offer, immediacy. As reported in California Newspaper Publishers' Association Magazine.
Read Article: CNPA: Training


Blinder Provides Tools for Newspaper Growth
"The challenge in the newspaper industry today is that the bean counters who control our industry still think we sell inches," Blinder says. "They couldn't be further from the truth. What we do for a living is rent eyeballs." Sales reps should learn everything they can about those who read their products: print, online, niche publications, direct mail or anything else newspaper companies deploy into the marketplace," Blinder adds. As reported on DigitalEdge.org.
Read Article: hPresstime


Papers in Smaller Markets Get Ad Pointers
Success stories feature one-time sections, special deals, point-of-sale promotions. Blinder, who became a consultant primarily for smaller newspapers five years ago after a career in broadcasting, was by far the most optimistic of the day's speakers. As reported in AllBusiness.com.
Read Article: All Business


Publishers Brace for Advertising Pullback
These tough times call for a more aggressive sales approach that starts with analyzing advertisers' needs, says Mike Blinder, the Tampa, Fla.-based president of the Blinder Group multimedia sales consultancy. "We have to become street fighters," he says. "You can still convince shoppers to make a purchase. Our advertisers need help in this economy. We can give them that help." As reported in Editor & Publisher Magazine.
Read Article: Editor & Publisher


Alt-Weeklies Need to Catch Up on Web Advertising
AAN Convention speaker Mike Blinder advocates that online ads be like print ads on steroids. As published at AAN.org.
Read Article: AAN


Money Talks, Sales Reps Cash in with The Blinder Group's Agenda
A look at how Mike Blinder's methods are generating money for his newspaper clients. As published in MacDonald Advertising Service's Inside Classified Newspaper.
Read Article: Download PDF File


Automotive program generates over $142K for for Athens Banner Herald!
After the paper's first futile attempt to maximize traditional print and online revenue streams, the Blinder Group was hired and the new automotive program deployed. As published in MacDonald Advertising Service's Inside Classified Newspaper. May 2004
Read Article: Download PDF File


Future of newspapers discussed
NAA speaker Mike Blinder talk about face of newspaper advertising and the methods of information distribution are being altered to fit the changing times. As published in the Texarkana Gazette.
Read Article: TexArkana Gazette


Three trends show promise for newspapers, advertisers and readers
The president of NAA's Research Federation looks at the Blinder model (among others) as the means for newspapers to see new revenues. As published in the NAA's (Newspaper Association of America) Presstime Magazine, November 2003.
Read Article: Presstime


A Tale of Two Cities: A Look at a Novel Approach to Successful Convergent Sales
Two different newspapers, in different parts of the US, realize sizable gains in online revenue, as sold by their traditional ad reps, using the Blinder model. Published as the cover story in INMA Ideas Magazine.
Read Article: Download PDF File


Are You Speaking Your Client's Language?
Mike Blinder poses the question to sales reps about how they are building rapport with their customers through the language they use. As published in the Wisconsin Newspaper Association's Annual Newsletter.
Read Article: Download PDF File


Profit Points for Online
A look at how Mike Blinder's model is making money online for newspapers across North America. As published in the NAA's (Newspaper Association of America) Presstime Magazine.
Read Article: Download PDF File


The ABCs of Web Sales
Transform your print sales staff from doubters to believers. As printed in the NAA's (Newspaper Association of America) DigitalEdge Magazine.
Read Article: DigitalEdge


Smaller Market Success
A primer for increasing your online revenue. As printed in the NAA's (Newspaper Association of America) DigitalEdge Magazine.
Read Article: DigitalEdge


The Blinder Group
Tampa Offices: 19606 Eagle Crest Drive
Lutz, FL 33549 USA
(727) 847-2464 ~ (727) 499-7410 (fax)
profit@blindergroup.com


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