The Blinder Group
helping media companies maximize revenue through effective sales of their multimedia assets

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MIKE BLINDER, President
mike@blindergroup.com
(727) 847-2464 ~ (727) 847-5959 (fax)

Mike Blinder

Mike Blinder started fresh out of college as a disc jockey, growing as an industry respected Program Director for various radio stations across the US. At this time Mike made quite a name for himself "in front of the microphone" being seen regularly on Public Television, as well as a host for a syndicated weekly radio interview program.

Mike later went "behind the cameras and microphones" to enter the advertising sales "side of the business," rising rapidly to senior manager positions at TV and radio stations across the US.

It was in the early 90s that he began to work for media companies managing online sales initiatives. It was his great success in creating multimedia sales strategies that created a demand for Mike's services to consult others world wide on their offerings. Newspaper groups, radio and TV stations, even SAP software and CitiBank, have hired Mike in the past to assist them in planning effective sales strategies of their multimedia offerings.

Today over 250 media companies world-wide are clients of Mike's company: The Blinder Group, a Florida based firm that assists in maximizing sales for their clients, through effective sales training/revenue generation programs. Hearst, Media General, CanWest, Quebecor, Media News Group, Scripps, The New York Times, Regional News Group, Hindu Times, Northcliffe Newspapers and Axel Springer are just a few of the companies that avail themselves of Mike and his team of "Street Fighting" multimedia specialists, who are experts at training traditional sales people on how to embrace new concepts in selling media.

One of Mike's mottos is "train in the car as well as the classroom," which means that Mike's company has made thousands of sales calls on small, medium and large advertisers in a "4-legged" sales call setting with traditional ad reps, closing millions of dollars of new business for client media companies, all over the world!

Mike also owns and manages OperaWeb.com, the leading interactive marketing firm for the classical music industry. World-renowned performers like soprano Anna Netrebko, baritone Dmitri Hvorostovsky, soprano Deborah Voigt, and Leonard Slatkin, musical director and principal conductor of America's National Symphony Orchestra, are current clients of OperaWeb.com. They rely each day on Mike's vision and guidance to make sure they are marketed properly in cyberspace.

Mike currently resides in Tampa Bay, Florida, with his wife Robin and their daughter Haven. He is an avid boater with a home overlooking the Gulf of Mexico.


The Blinder Group
Tampa Offices: 19606 Eagle Crest Drive
Lutz, FL 33549 USA
(727) 847-2464 ~ (727) 499-7410 (fax)
profit@blindergroup.com

SPEAKING PROGRAMS, seminars, webinars and workshops

CONSULTING/TRAINING: Strategic Planning ~ Basic Sales Training ~ Multimedia Sales Training ~ Assisted 4-Legged Closing Calls

inquire now ~ case studies ~ clients ~ who we are ~ home


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"The Blinder Group was essential in helping us map and implement an effective online strategy. Our sales people were initially very wary of selling 'the Web.' But once Mike came to town, rode with our reps and showed them how easy it was to sell, their excitement was contagious; and the dollars started rolling in. I am sure we will sell out, at over $70,000 of new business!"
  Wayne Johnson
  Advertising and
  Marketing Director
  Wilson (NC) Times Daily


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"Mike and his team made us true believers in multimedia selling. The Blinder Group assisted in all aspects of a new sales program that generated huge revenues for our company. More importantly, my sales staff is now psyched about using new media resources to find new business!"
  Kim Shuck
  General Sales Manager
  KWHL - KMXS - KFQD
  Anchorage Media Group


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"If I could channel the emotion of the salespeople from Mike's meeting, I would hit my budget by the first hour of the first day of each period."
  Rick Smith
  Publisher
  Fredericton Daily Gleaner