The Blinder Group
helping media companies maximize revenue through effective sales of their multimedia assets

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MIKE BLINDER, President
mike@blindergroup.com
(727) 847-2464 ~ (727) 847-5959 (fax)

Mike Blinder

Mike Blinder started fresh out of college as a disc jockey, growing as an industry respected Program Director for various radio stations across the US. At this time Mike made quite a name for himself "in front of the microphone" being seen regularly on Public Television, as well as a host for a syndicated weekly radio interview program.

Mike later went "behind the cameras and microphones" to enter the advertising sales "side of the business," rising rapidly to senior manager positions at TV and radio stations across the US.

It was in the early 90s that he began to work for media companies managing online sales initiatives. It was his great success in creating multimedia sales strategies that created a demand for Mike's services to consult others world wide on their offerings. Newspaper groups, radio and TV stations, even SAP software and CitiBank, have hired Mike in the past to assist them in planning effective sales strategies of their multimedia offerings.

Today over 250 media companies world-wide are clients of Mike's company: The Blinder Group, a Florida based firm that assists in maximizing sales for their clients, through effective sales training/revenue generation programs. Hearst, Media General, CanWest, Quebecor, Media News Group, Scripps, The New York Times, Regional News Group, Hindu Times, Northcliffe Newspapers and Axel Springer are just a few of the companies that avail themselves of Mike and his team of "Street Fighting" multimedia specialists, who are experts at training traditional sales people on how to embrace new concepts in selling media.

One of Mike's mottos is "train in the car as well as the classroom," which means that Mike's company has made thousands of sales calls on small, medium and large advertisers in a "4-legged" sales call setting with traditional ad reps, closing millions of dollars of new business for client media companies, all over the world!

Mike also owns and manages OperaWeb.com, the leading interactive marketing firm for the classical music industry. World-renowned performers like soprano Anna Netrebko, baritone Dmitri Hvorostovsky, soprano Deborah Voigt, and Leonard Slatkin, musical director and principal conductor of America's National Symphony Orchestra, are current clients of OperaWeb.com. They rely each day on Mike's vision and guidance to make sure they are marketed properly in cyberspace.

Mike currently resides in Tampa Bay, Florida, with his wife Robin and their daughter Haven. He is an avid boater with a home overlooking the Gulf of Mexico.


The Blinder Group
Tampa Offices: 19606 Eagle Crest Drive
Lutz, FL 33549 USA
(727) 847-2464 ~ (727) 499-7410 (fax)
profit@blindergroup.com

SPEAKING PROGRAMS, seminars, webinars and workshops

CONSULTING/TRAINING: Strategic Planning ~ Basic Sales Training ~ Multimedia Sales Training ~ Assisted 4-Legged Closing Calls

inquire now ~ case studies ~ clients ~ who we are ~ home


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"Thanks to the Blinder Group's help we now have tens of thousands in new revenues from one of our toughest advertiser categories: Real Estate. Their assistance in strategic planning, program development and training methods, which involved actual sale to advertisers, was invaluable in making this program a huge success!"
  Bill Lavelle
  Advertising Director
  The Grass Valley (CA) Union


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"The Blinder Group succeeded in helping us craft an online program that could be taken to market effectively by the newspaper's traditional sales reps. Their performance met our expectations, from the planning process, to effective training to the '4-legged' sales calls they conducted with the Bee's sales team. We reached our goal of having our print sales force realize the value of bringing more online products to their customers."
  Ed Canale
  VP of Strategic Planning
  and New Media
  Sacramento (CA) Bee


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"Great presentation at Inland seminar. I wish it could have been an all day show! There just wasn't enough time."
  Bryan Marshall
  Ad Director
  Warrick Publishing