INDEX to CASE STUDIES
Newspaper Web Revenue Model Works for TV Station As Well, Generating Over $100,000 of Online Dollars from Local Yellow Page Advertisers in Two Weeks! Using NAA "Plan Book Methods," Janesville (WI) Gazette Deploys New Special Event "Blitz," Garnering Over $100,000 in New Online and Print Revenue, in One Week! Blended Search Engine Optimization Program Delivers Over $120,000 of New Online Revenue for The Savannah Morning News Online Video Advertisement Offers Proven Results in Tens of Thousands of New Online Revenue for Journal Register and the West Chester (PA) Daily Local News Local Search and Banner Sales Result in Six-Digit Growth in Local Online Sales Freedom Newspapers Generate Over $750,000 of New Online Revenue with Blinder Group Assistance Gannett Deploys Blinder Group to Assist the Newspaper Ad Reps in Marketing Traditional Online Banner Ads to Local Advertisers Three Newspaper Markets Achieve Big Wins with Online Video Offerings Thanks to Blinder Group Sales Programs New York Times' Sarasota Herald-Tribune Deploys Planet Discover's Local Search with Blinder Group Sales Help Blinder Group Helps Blend Classified Sponsorships with Local Online Search for Significant New Revenue Blinder Group Helps Take Local Online Yellow Pages to Market for Gatehouse Newspapers in Freeport, Illinois The Blinder Group assists the Phoenix (AZ) East Valley Tribune to become a key provider of Search Engine Optimization for "local advertisers" A "SELL OUT" for Gannett at the Rockford Register (IL) Star, after teaming up with the Blinder Group
Multimedia Health Program Generates Tens of Thousands in New Revenue for Coeur d'Alene (ID) Press The Blinder Group and HarvestINFO partner for successful launch of Colorado Springs Gazette's 24-7 Have It All Mall shopping Web site Morris Maxing Money with New Online Ad Position! Sandusky (OH) Register Re-Invents a Tourism Product to Gain New Entertainment Based Revenue Auto Dealers Are Back and Advertising Big in the Conway Arkansas Newspaper! Detroit Free Press/Detroit News Garner Hundreds of Thousands of Online Revenue from Newspaper Retail Ad Reps! Northcliffe Newspapers (UK) Team Up to Generate New Online Revenue with Dueling Sales Teams! Freedom Newspaper's Marysville (CA) Appeal Democrat, Generates Over One Hundred Thousand of New Online Revenue, Sold by Their Traditional Ad Reps! Power One Affiliate Beaver (PA) County Times Generates Tens of Thousands of New Online Revenue, Sold by the newspaper Ad Reps! A Hundred Thousand Euros in revenue, Sold By the Newspaper Ad Reps at the Rheinische Post in Dusseldorf! Hagadone Newspapers’ Coeur d'Alene (ID) Press Achieves Over 75,000 of New Online Business in Just 4-Days! Santa Cruz (CA) Alternative Weekly Generates Tens of Thousands of New Online Revenue, Sold by the Traditional Ad Reps! Ogden (UT) Standard Examiner Generates Over $80,000 with a new Multimedia Top of Mind Awareness Campaign Mainstreet Media's Jackson (CA) Ledger-Dispatch Generates Huge Revenue Working Print and Online Together! Victoria (BC) closes hundreds of thousands in new real estate revenue CanWest newspapers garner close to one million dollars, in new online revenue, sold by the traditional newspaper reps, in just 90 days! Multimedia health program generates $300,000 in new revenue for Gannett's Honolulu (HI) Advertiser Grand Island, NE Holiday Gift Guide warms the "bottom line" with triple previous year's revenue! Grass Valley (CA) Generates over $55,000 from Local Real Estate Agents Advertiser Retention Strong in Year Two of Minnesota Health Program Morris Teams Radio, Print and Online Resulting in Huge New Health Dollars in Anchorage Baltimore Alternative Weekly Shifts Web Strategy to Win Near Term Dollars and Sets Strategy for Long term Success! Revenues climb for Greeley (CO) real estate agent program Media General Newspapers Team Up to Generate New "6-Digit" Online Revenue with Dueling Ad Directors! Sacramento Bee is "All a-Buzz" With a New Online Retail Initiative Dodge City (KS) Drives Away With Over $130k Implementing Online Automotive Program! Two Papers + One Innovative Program = $116,000 in NEW Revenue! Tampa (FL) Tribune Ad Reps Embrace Online Sales to generate Hundreds of Thousands of New Online Revenue for TBO.com Grass Valley (CA) "Wows" clients with new online advertising program – generating more than $70k from current print advertisers in just 3 days! Hendersonville (NC) puts print advertisers online and increases revenue with $26k in new money Heritage Newspapers gets small, local advertisers to increase their newspaper advertising – in print and online – through new business directory program Ogden (UT) is in the money with new multimedia Personal Finance program – generating 62k in revenue Driving new revenue, Winter Haven (FL) gets auto dealers to increase their advertising efforts Times Shamrock Co. sees "green" – generating over $150,000 in new local revenue Athens (GA) creates new print/online program and generates an additional $142k in automotive revenue Sarasota (FL) basking in $87k of new online revenue (from new and existing print advertisers) in just 3 days! Grand Haven (MI) creates multimedia Wellness program and generates $85k in new revenue Augusta (GA) Magazine launches Lounge – a multimedia entertainment program generating $56k in new revenue Two Alaska Weeklies meet needs of the medical community and generate $63k in new revenue Ardmore (OK) grows local advertising base with nearly $80k in new revenue Willmar (MN) streamlines their holiday efforts and generates more than $40k in new revenue Georgia weeklies find new online revenue success from existing print advertisers San Francisco (CA) Chronicle Generates Hundreds of Thousands in New Online Revenue in Just One Week Erie (PA) Times News Garners New Advertisers and Revenues thanks to New Online Initiatives Conway (AR) fills new Saturday edition with $81k of new auto advertising revenue Page Two Business Directory generates more than $76k in new business for Kenai (AK) Wilmington (NC) puts existing print advertisers online and generates more than $28k in new revenue Premium Advertising Positions in Print and Online Generates $200,000 for Topeka (KS) Sandusky (OH) gains more than $66k in new revenue with the creation of a Premier Service Directory Juneau (AK) helps raise funds for local scholarship program and generates more than $28k in new revenue Grand Haven (MI) generates $25k in revenue with new multimedia Visitor's Guide Lexington (NC) turns city celebration into a multimedia success and enjoys offering packages at 50% over regular rates Bad Axe (MI) sees 75% new business with bundled tourism program Weekly Wellness Page generates $40k and helps build relationship with medical community for Kenai (AK) Ogden (UT) doubles revenue on multimedia golf section Wilson (NC) develops new free-access site. Pre-sells over $40,000 in new business one month before launch Santa Rosa (CA) generates $62,000 in new online revenue (from existing print advertisers) in just four days Midland (MI) creates new service directory and generates more than $47k in revenue Multimedia Wedding Pages generate more than $20k in new revenue for Juneau (AK) Empire Jacksonville (FL) discovers more than $290k in revenue with relocation/visitor's guide Grand Haven (MI) has a 25% increase in revenue for Readers' Cookbook Multimedia Progress Edition nets $19k for Norwalk (OH) Multimedia Entertainment Guide and TV Book generates $137k in revenue for Conway (AR) Winter Haven (FL) gets a 116% increase in sales with multimedia Bridal Guide and Show Topeka (KS) brings in more than $85k with state wide entertainment guide Wilmington (NC) more than doubles holiday gift guide revenue Laredo brings in $24k in new revenue with a self-publishing program for local healthcare facility Topeka puts current print advertisers online and generates $72k York (NB) moves service directory to Page 2 and brings in $30k in revenue Conway (AR) brings in $150k with new real estate product Pittsburgh (KS) runs competition out of town with new real estate product Yankton (SD) brings in more than $83k with multimedia entertainment guide Just what the doctor ordered: 80% new business for Topeka's new Wellness Guide Real estate product helps generate more than $90k in sales for Corpus Christi "Career Connections" garners an additional $15k in weekly classified sales for Toronto Savannah (GA) generates $70k in revenue with regional entertainment and tourism product Wellness Guide finds more than $49k in revenue for San Angelo (TX) More than $60k in revenue makes "Living Here" a success in Holland (MI) Augusta (GA) Wedding Guide brings in more than $43k in revenue Lubbock (TX) gains $155k in revenue with new entertainment guide Pittsburgh (KS) attracts 75% new business with Wellness Guide Kingsport (TN) finds 90% new business in multimedia "Living Here" product Entertainment Guide brings in more than $94k of new business for Conway (AR) Grand Island brings in 66% new revenue dollars with its Wellness Guide "Best of Amarillo" generates more than $67k in revenue Ogden (UT) bundles print, online and event to generate $25k in revenue
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