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INDEX to CASE STUDIES

  • $400k in New Dollars Garnered from Small Market SoLoMo Sales Deployment

  • “Demystifying Daily Deals” Workshops Net a Big Win for GateHouse Ohio Media

  • Millions in New Digital (and Print) Ad Revenue Generated for GateHouse Media with Bundled Sales Training Initiative

  • The Tupelo (MS) Journal and The Norwalk (CT) Hour Share Insights On Advertiser Workshops During Blinder Group Webinar

  • Small Papers Gain Big Dollars with Web/Print Combo Program

  • Journal Register Company Gains Close to 1-Million Dollars of New Digital Revenue With Blinder Group Assistance Using Share of Voice Sales Model

  • Yahoo! BT Advertiser Workshops Help Gatehouse’s (Springfield, IL) State Journal-Register Generate Over $80k of New Revenue

  • Blinder Group Assists Omaha World-Herald In Generating $100k In New Revenue Through Online Directory Solution

  • Blinder Assists Small Market Daily Generate Close to $50k in New Online Video Revenue

  • Over $350,000 in New Online/ PRINT Coupon Revenue for Venice (FL) Sun Newspapers

  • Palmer Newspaper Group Generates $250k in New Online and PRINT Revenue through Innovative Business Directory Program

  • Pittsburgh (PA) Trib Total Media Generates Over $125,000 in New Online Revenue From Local SMB's using Blinder Group "Share of Voice" Sales Model

  • Blinder Generates Over 1.3 Million in New, Online Revenue for Freedom Communications

  • Mike Blinder Hosts Advertiser Workshops Generating over $500,000 of new Online Revenue!

  • Blinder Group Launches Ellington’s Marketplace Solution garnering over $250,000 in local online sales!

  • Local Search Blends with Online Banners for Big Win in Jefferson City

  • Two Gannett Markets Launch CPM Banner Sales Programs Resulting in Six-Digit Growth in Local Online Sales

  • Three Separate Minnesota Community Newspaper Companies Achieve Over $500,000 in New Online Revenue with a New CPM Pricing Model.

  • McClatchy and Cox Newspapers Launch Similar Online Sales Program, Targeting Local Yellow Page Advertisers, Generating Hundreds of Thousands in New Web Revenue.

  • Using NAA "Plan Book Methods," Janesville (WI) Gazette Deploys New Special Event "Blitz," Garnering Over $100,000 in New Online and Print Revenue, in One Week!

  • Blended Search Engine Optimization Program Delivers Over $120,000 of New Online Revenue for The Savannah Morning News

  • Online Video Advertisement Offers Proven Results in Tens of Thousands of New Online Revenue for Journal Register and the West Chester (PA) Daily Local News

  • Local Search and Banner Sales Result in Six-Digit Growth in Local Online Sales

  • Freedom Newspapers Generate Over $750,000 of New Online Revenue with Blinder Group Assistance

  • Gannett Deploys Blinder Group to Assist the Newspaper Ad Reps in Marketing Traditional Online Banner Ads to Local Advertisers

  • Three Newspaper Markets Achieve Big Wins with Online Video Offerings Thanks to Blinder Group Sales Programs

  • New York Times' Sarasota Herald-Tribune Deploys Planet Discover's Local Search with Blinder Group Sales Help

  • Blinder Group Helps Blend Classified Sponsorships with Local Online Search for Significant New Revenue

  • Blinder Group Helps Take Local Online Yellow Pages to Market for Gatehouse Newspapers in Freeport, Illinois

  • The Blinder Group assists the Phoenix (AZ) East Valley Tribune to become a key provider of Search Engine Optimization for "local advertisers"

  • A "SELL OUT" for Gannett at the Rockford Register (IL) Star, after teaming up with the Blinder Group

  • Multimedia Health Program Generates Tens of Thousands in New Revenue for Coeur d'Alene (ID) Press

  • The Blinder Group and HarvestINFO partner for successful launch of Colorado Springs Gazette's 24-7 Have It All Mall shopping Web site

  • Morris Maxing Money with New Online Ad Position!

  • Sandusky (OH) Register Re-Invents a Tourism Product to Gain New Entertainment Based Revenue

  • Auto Dealers Are Back and Advertising Big in the Conway Arkansas Newspaper!

  • Detroit Free Press/Detroit News Garner Hundreds of Thousands of Online Revenue from Newspaper Retail Ad Reps!

  • Northcliffe Newspapers (UK) Team Up to Generate New Online Revenue with Dueling Sales Teams!

  • Freedom Newspaper's Marysville (CA) Appeal Democrat, Generates Over One Hundred Thousand of New Online Revenue, Sold by Their Traditional Ad Reps!

  • Power One Affiliate Beaver (PA) County Times Generates Tens of Thousands of New Online Revenue, Sold by the newspaper Ad Reps!

  • A Hundred Thousand Euros in revenue, Sold By the Newspaper Ad Reps at the Rheinische Post in Dusseldorf!

  • Hagadone Newspapers’ Coeur d'Alene (ID) Press Achieves Over 75,000 of New Online Business in Just 4-Days!

  • Santa Cruz (CA) Alternative Weekly Generates Tens of Thousands of New Online Revenue, Sold by the Traditional Ad Reps!

  • Ogden (UT) Standard Examiner Generates Over $80,000 with a new Multimedia Top of Mind Awareness Campaign

  • Mainstreet Media's Jackson (CA) Ledger-Dispatch Generates Huge Revenue Working Print and Online Together!

  • Victoria (BC) closes hundreds of thousands in new real estate revenue

  • CanWest newspapers garner close to one million dollars, in new online revenue, sold by the traditional newspaper reps, in just 90 days!

  • Multimedia health program generates $300,000 in new revenue for Gannett's Honolulu (HI) Advertiser

  • Grand Island, NE Holiday Gift Guide warms the "bottom line" with triple previous year's revenue!

  • Grass Valley (CA) Generates over $55,000 from Local Real Estate Agents

  • Advertiser Retention Strong in Year Two of Minnesota Health Program

  • Morris Teams Radio, Print and Online Resulting in Huge New Health Dollars in Anchorage

  • Baltimore Alternative Weekly Shifts Web Strategy to Win Near Term Dollars and Sets Strategy for Long term Success!

  • Revenues climb for Greeley (CO) real estate agent program

  • Media General Newspapers Team Up to Generate New "6-Digit" Online Revenue with Dueling Ad Directors!

  • Sacramento Bee is "All a-Buzz" With a New Online Retail Initiative

  • Dodge City (KS) Drives Away With Over $130k Implementing Online Automotive Program!

  • Two Papers + One Innovative Program = $116,000 in NEW Revenue!

  • Tampa (FL) Tribune Ad Reps Embrace Online Sales to generate Hundreds of Thousands of New Online Revenue for TBO.com

  • Grass Valley (CA) "Wows" clients with new online advertising program – generating more than $70k from current print advertisers in just 3 days!

  • Hendersonville (NC) puts print advertisers online and increases revenue with $26k in new money

  • Heritage Newspapers gets small, local advertisers to increase their newspaper advertising – in print and online – through new business directory program

  • Ogden (UT) is in the money with new multimedia Personal Finance program – generating 62k in revenue

  • Driving new revenue, Winter Haven (FL) gets auto dealers to increase their advertising efforts

  • Times Shamrock Co. sees "green" – generating over $150,000 in new local revenue

  • Athens (GA) creates new print/online program and generates an additional $142k in automotive revenue

  • Sarasota (FL) basking in $87k of new online revenue (from new and existing print advertisers) in just 3 days!

  • Grand Haven (MI) creates multimedia Wellness program and generates $85k in new revenue

  • Augusta (GA) Magazine launches Lounge – a multimedia entertainment program generating $56k in new revenue

  • Two Alaska Weeklies meet needs of the medical community and generate $63k in new revenue

  • Ardmore (OK) grows local advertising base with nearly $80k in new revenue

  • Willmar (MN) streamlines their holiday efforts and generates more than $40k in new revenue

  • Georgia weeklies find new online revenue success from existing print advertisers

  • San Francisco (CA) Chronicle Generates Hundreds of Thousands in New Online Revenue in Just One Week

  • Erie (PA) Times News Garners New Advertisers and Revenues thanks to New Online Initiatives

  • Conway (AR) fills new Saturday edition with $81k of new auto advertising revenue

  • Page Two Business Directory generates more than $76k in new business for Kenai (AK)

  • Wilmington (NC) puts existing print advertisers online and generates more than $28k in new revenue

  • Premium Advertising Positions in Print and Online Generates $200,000 for Topeka (KS)

  • Sandusky (OH) gains more than $66k in new revenue with the creation of a Premier Service Directory

  • Juneau (AK) helps raise funds for local scholarship program and generates more than $28k in new revenue

  • Grand Haven (MI) generates $25k in revenue with new multimedia Visitor's Guide

  • Lexington (NC) turns city celebration into a multimedia success and enjoys offering packages at 50% over regular rates

  • Bad Axe (MI) sees 75% new business with bundled tourism program

  • Weekly Wellness Page generates $40k and helps build relationship with medical community for Kenai (AK)

  • Ogden (UT) doubles revenue on multimedia golf section

  • Wilson (NC) develops new free-access site. Pre-sells over $40,000 in new business one month before launch

  • Santa Rosa (CA) generates $62,000 in new online revenue (from existing print advertisers) in just four days

  • Midland (MI) creates new service directory and generates more than $47k in revenue

  • Multimedia Wedding Pages generate more than $20k in new revenue for Juneau (AK) Empire

  • Jacksonville (FL) discovers more than $290k in revenue with relocation/visitor's guide

  • Grand Haven (MI) has a 25% increase in revenue for Readers' Cookbook

  • Multimedia Progress Edition nets $19k for Norwalk (OH)

  • Multimedia Entertainment Guide and TV Book generates $137k in revenue for Conway (AR)

  • Winter Haven (FL) gets a 116% increase in sales with multimedia Bridal Guide and Show

  • Topeka (KS) brings in more than $85k with state wide entertainment guide

  • Wilmington (NC) more than doubles holiday gift guide revenue

  • Laredo brings in $24k in new revenue with a self-publishing program for local healthcare facility

  • Topeka puts current print advertisers online and generates $72k

  • York (NB) moves service directory to Page 2 and brings in $30k in revenue

  • Conway (AR) brings in $150k with new real estate product

  • Pittsburgh (KS) runs competition out of town with new real estate product

  • Yankton (SD) brings in more than $83k with multimedia entertainment guide

  • Just what the doctor ordered: 80% new business for Topeka's new Wellness Guide

  • Real estate product helps generate more than $90k in sales for Corpus Christi

  • "Career Connections" garners an additional $15k in weekly classified sales for Toronto

  • Savannah (GA) generates $70k in revenue with regional entertainment and tourism product

  • Wellness Guide finds more than $49k in revenue for San Angelo (TX)

  • More than $60k in revenue makes "Living Here" a success in Holland (MI)

  • Augusta (GA) Wedding Guide brings in more than $43k in revenue

  • Lubbock (TX) gains $155k in revenue with new entertainment guide

  • Pittsburgh (KS) attracts 75% new business with Wellness Guide

  • Kingsport (TN) finds 90% new business in multimedia "Living Here" product

  • Entertainment Guide brings in more than $94k of new business for Conway (AR)

  • Grand Island brings in 66% new revenue dollars with its Wellness Guide

  • "Best of Amarillo" generates more than $67k in revenue

  • Ogden (UT) bundles print, online and event to generate $25k in revenue


  • The Blinder Group
    Tampa Offices: 19606 Eagle Crest Drive
    Lutz, FL 33549 USA
    (727) 847-2464 ~ (727) 499-7410 (fax)
    profit@blindergroup.com


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    "Mike did a super job.  I was wish I could bottle him, his information and energy and bring keep it at our paper.  Great job!"
      Ruth Miller
      Marketing Director
      Mason City (IA) Globe Gazette


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    "Keep the great ideas coming. You have done a great job for our company over the last year and I can't say enough good about you and your company. Thanks for all you do."
      Jim Currow
      Vice President Newspapers
      Morris Communications


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    "Mike listened to what we felt we needed, led a think tank session to set goals and objectives, helped us put packages and rating structures in place, then came back to Savannah and helped us close over $100,000 in new revenue!"
      Don Bailey
      Ad Director
      Savannah Morning News